Today having a successful and competitive website means you need to keep it updated and fresh with new content on a regular basis, and if you are just a regular person with normal computer skills you don’t want to break the bank by having to go to your web developer each time you need to put up a new article, change a picture, a color, etc, it would be simply not viable. Thats why you need to use a content management system or how its typically referred to a CMS as the backend of your website.
A CMS allows you to update your website through a visual interface that requires no coding skills, making owning and managing websites more accessible. But there is a myriad of CMS to choose from, and you should make the decision of which one is the right for you in the early stages of planning your website as once you go into development it would be built on the CMS you choose and its no easy task to change over to a different CMS in case you are not happy or have problems with the one you are using.
MODx content management system is considered one of the easiest CMS to use without compromising freedom and robustness, and its also open source so its free to use. Millions of websites use it as their CMS because its flexible and powerful. You get a platform that puts no restrictions on how you want your website to look as it lets you customise virtually everything.
Also is very important that your website is mobile ready, as you may know mobile internet users are surpassing desktop users so your website should be able to be accessed perfectly on mobile screens. MODx is fully mobile responsive, this means that your website and all your content will visually adapt to the size of the screen its navigating it, and you can rest assured that your visitors will have a great experience no matter what device they are using.
One of the main advantages os MODx is that unlike other CMS as WordPress or Drupal it gives total freddom to create templates and make them look just how you want them to, unlike WordPress that makes the process of creating templates a complicated one.
And if you don’t want to design and just want to get right into adding content and having your website up and running you can install a theme, which is a package including designs and graphics ready to go and you just add some content. You can either buy or get one for free.
If you had an app developed by a company or a freelance developer and its a content based app like for example an app with traditional aussie recipes, you will definitely want to keep it updated with new recipes and content, this way you engage your users and generate what is regarded as user retention, which is one of the most important or even the most important thing when having an app.
And when it comes to content based apps what drives more engagement and retention is fresh content, the user downloaded your app in the first place because maybe he was looking for an specific piece of content, but he will most definitely be interested in other content in the app and once he starts consuming all of it he will expect more and if he gets it you have one happy engaged user that will probably drive organic installs to your app by giving you good in store reviews and recommending his friends to install it.
But managing and updating content in a mobile app its no so simple as doing it for a website as the app is submitted to the App Store or Google Play Store and with the recipe app example in mind it would not be practical to submit a new release of your app everytime you add a new recipe or even want to do some corrections to ingredients quantities.
The solution is to integrate in the early development process a mobile content management system that will allow you to push new content to your app. There several options to choose from all at different prices and its a decision that should be made with your app developer as he has to be able to integrate the MCMS successfully to your app and you should be able to use it effectively afterwards.
There is already a good amount of content management systems that are able to manage and deliver content to mobile apps. Some of them feature extra useful stuff like tracking to benchmark how engaging your content is, teams creation so you can invite other persons to collaborate and work with you and data analysis to suggest you where you can do improvements.
Some top of the line CMS even integrate web and mobile, so you can have all your properties in one place and dashboard. You may even have some users that are have installed your app and are also visiting your website and you can keep track of them and their interactions across your apps and sites, gaining insightful data that can allow you to improve your content strategy.
When I needed to develop my song lyrics app some time ago I knew that I would had to keep updating it with new songs and since my skills in app development are not that comprehensive I decided to look for australian app developers to help me integrate the right mobile content management system to it. I finally used a cloud based content management system and I even got it configured to check the top billboards and suggest me new songs to include based on their rankings.